How Photography Can Help Your Cleaning Service
Residential Cleaning
By Sam HofferJune 19, 2023
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The most essential thing to remember when taking photos of your work is to recognize that it is also someone else’s home. Of course, you could always mess up your own space and tidy it back up for some quick Before and After photos. However, authenticity is key. In order to capture your range of services as well as build trust, ask the host permission before capturing any photos. Your profile can benefit by notifying customers about your photography and giving them options such as; anonymity or decline of service.
Maintaining trust and consistency is a key step to running a successful cleaning service. Now, let’s see how to utilize photography for advertising your services. Before and After photos are a perfect way to show customers what your cleaners are capable of.
Sometimes you don’t know what you’ve got until it’s gone, or at least re-organized.
A Before and After picture can positively display the difference your cleaning services make. Not only can side-by-side photos allow the audience to examine the changes made but it highlights your skills more effectively than any words can.
When taking the actual photos, consistency is critical. Maintaining the same angle and zoom between the Before and After photos keeps the frame of reference persistent. Doing this will effectively illustrate the contrast to your audience. You may find that the lighting in your “After” photo has changed from the “Before” photo, this is not crucial. What is important, however, is that the level of quality throughout pictures stays consistent. The photos you post communicate your aesthetic choice, focus on consistency to best convey your work.
A portfolio is a collection of all your best-photographed work organized into one area. Variety and specialization are useful tools in creating an effective portfolio. The portfolio should feature the most aesthetic photos as well as illustrate what services are offered.
For example, if you provide indoor and outdoor cleaning services your portfolio may include before and after pictures of the outdoor patio, bedrooms, and kitchens. Additionally, if you have a specialized service using photos that display your knowledge regarding all facets of this area is a must. Try to visually incorporate what you find to be the most valuable parts of your service into your clean portfolio.
While Before and After photos are extremely effective, there are other ways to grab the attention of your intended audience. Through the use of natural cleaning products, many customers may feel that you are better fit to clean their green home. A quick quality photo of a trusted product might just be what catches the eye of an environmentally conscious Airbnb customer.
If you and your team are comfortable with being photographed, take advantage of an awesome opportunity to share some smiles. Conveying the authenticity of your team will build trust and assurance among potential and existing customers. In addition to this, photos can be used to organize and document your cleaning jobs. With Taskbird, all of your photos can be stored in one place. This way, your cleaning team will know what needs to be cleaned, or what has already been finished.
Marketing yourself from the eyes of your clients and using photos will help you achieve your cleaning services marketing goals. Before and After photos are a wonderful way to showcase the effectiveness of your services but don’t be afraid of getting creative with your photography!
Remember to always use your best work. Feature your best photos toward the top left of the page and quickly grab the audience’s attention. Having clean photos begins with having a stellar cleaning service, take this opportunity to share your commitment to your clients and service!